Løvetann Studios

Brand Identity, Logo, Graphic Design & Web Development


The brief:

Løvetann is a wellness association in Tromsø
bringing together people who share knowledge, practice and a commitment to living well.
They needed a name, an identity and a digital home — built from nothing.

The thinking:

Løvetann is the Norwegian word for dandelion
and it carries a quiet but precise meaning.
It represents life, light and the idea of knowledge passed forward
seeds that leave one place and take root somewhere new.
That mirrored exactly what the studio does:
people arrive to learn, and leave with something to give others.
The name and the mark grew from the same idea.


The colour palette was drawn directly from the building they occupy
a protected heritage house in Tromsø with its own character and history.
Rather than importing a visual language from outside,
the identity was allowed to emerge from the place it belongs to.

The result:

A complete brand system  
naming, logo, graphic elements and a website designed and developed to carry the identity into every touchpoint.